Welcome to my brief page. Here you will find my recent publications, a blog, my CV, and History.
Recent Publications
Williams, R., and Omar, M. (2014) "Applying Brand Management to Higher Education through the use of the Brand Flux Model(tm) - The Case of Arcadia University", Journal of Marketing for Higher Education,
Williams, R. and Omar, M. (2014) "Editorial, Special Issue on Branding in Higher Education:, Journal of Marketing of Higher Education
Williams, H., Williams, R. and Omar, M. (2014) "Gastro-Tourism as Destination Branding in Emerging Markets", International Journal of Leisure and Tourism Management, Vol. 4, No. 1, 2014
Omar, M., Osei, C., Williams, R., and Williams, H. (2013), “Product Brand Strategies: The Product as a Point of Value”, Chapter 6 in Gbadamosi, A., Bathgate, I. and Nwankwo, S. (editors) “Principles of Marketing: A Value-based Approach”, Palgrave Macmillian, http://us.macmillan.com/principlesofmarketing/AyantunjiGbadamosi
Williams, R. and Omar, M. (2013) “Utilizing the VFBOP model for entry into Emerging Markets”, Transnational Marketing Journal, Volume 1, No. 1, pp.75-92
Williams, H., Williams, R., and Omar, M. (forthcoming 2013) “Gastro-Tourism as Destination Branding in Emerging Markets”, International Journal of Leisure and Tourism Management
Tijandra, N., Omar, M., Williams, R., and Ensor, J. (2013), "Runway logic: "Y" Generation Y prefers fashion brand", Transnational Marketing Journal, Volume 1, No. 1, pp.114-130
Williams, H, Williams, R., and Omar, M (forthcoming 2014) “Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry” Transnational Marketing Journal, Vol. 2, 2014
Williams, R., Omar, M. and Williams, H., (2013), “The Marketing Impact of the Principles of Renaming within a Higher Education Service Organization”, (AMA Winter Educator’s Conference)
Williams, R., and Omar, M., (2013), “Applying Brand Management to Higher Education through the use of the Brand Flux™ Model – The Case of Arcadia University”, (AMA Winter Educator’s Conference)
Williams, R., Williams, H., and Omar, M. (2012) “Gastro-Tourism as Destination Branding in Emerging Markets”, (submitted to International Journal of Leisure and Tourism Marketing)
Williams, R., Omar, M. and Rajadhyaksha, U., (2012), “The Value Flame at the Base of the Pyramid (VFBOP); Identifying and creating a valuable market”, Chapter 13 in Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, in Advances in International Marketing, Volume 23, 267-27 http://www.emeraldinsight.com/books.htm?issn=1474-7979&volume=23
Williams, R., Osei, C. and Omar, M., (2012), “Higher Education Institution Branding as a component of Country Branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology”, Journal of Marketing for Higher Education, Vol. 22, No.1, pp.71-81 http://www.tandfonline.com/doi/abs/10.1080/08841241.2012.705795
Williams, R., Omar, M. and Ensor, J. (2011), “Sourcing and Selling: The Value Flame at the Base of the Pyramid”, Marketing Intelligence & Planning, Vol. 29, No.3, pp. 233-246 http://www.emeraldinsight.com/fwd.htm?id=aob&ini=aob&doi=10.1108/02634501111129220
Lewrick, M., Omar, M., and Williams, R. (2011), "Market Orientation and Innovators’ Success: an exploration of the influence of customer and competitor orientation", Journal of Technology Management & Innovation. Vol.6 Iss.3, pp. 48-61
http://www.scielo.cl/scielo.php?pid=S0718-27242011000300004&script=sci_arttext
Lewrick, M., Omar, M., Williams, R., (2010), “Management of Innovations in Growth SMEs”, Chapter 13 in Nwankwo, S. and Gbadamosi, T. (editors) “Entrepreneurship Marketing: Principles and Practice of SME Marketing”, Routledge, London. ISBN 978-0-203-83864-8
http://www.routledge.com/books/details/9780415573764/
Hamann, D., Williams, R. and Omar, M. (2007) “Branding Strategy and Consumer High-Technology Product” The Journal of Product & Brand Management, Winter/Spring, Vol. 16, (2) pp. 98 – 111. Emerald Literati Network, 2008 Awards for Excellence, Best paper of the year http://www.emeraldinsight.com/journals.htm?articleid=1602865&show=abstract
Omar, M., and Williams, R., (2006) “Managing and Maintaining Corporate Reputation and Brand Identity: Haier Group Logo”, Journal of Brand Management, April-June 2006 Vol. 13, 4/5, pp.268-275.
EDITING and REVIEWING
Associate Editor for Special Issue of the Journal of Marketing for Higher Education, “Branding in Higher Education Institutions”, 2014
Editorial Review Board – Transnational Marketing Journal (2012 – present)
SELECTED CONFERENCE PRESENTATIONS and PROCEEDINGS (Refereed)
Williams, R. and Omar, M. (2012), The Brand Flux Model – The impact of Disruption on the Organization Brand”,
Awarded Best Paper in Track – Brand, Identity, and Corporate Reputation, Academy of Marketing Annual Conference, University of Southampton, UK
Williams, R., Osei, C., and Omar, M. (2012), “Renaming a Higher Education Institution in Africa: A Rebranding catalyst for the technological development of a country”, Academy of Marketing Annual Conference, University of Southampton, UK
Williams, R., Omar, M., and Lewrick, M., (2012), “Capabilities and influencing factors for Innovation Management success as companies grow”, Academy of Marketing Annual Conference, University of Southampton, UK
Williams, R. L. and Omar, M., (2010), "Radical Renaming of a Service Organization Corporate Brand: Transforming an Institution of Higher Education", Academy of Marketing Annual Conference, Coventry University Business School, Coventry, UK
Williams, R. L. and Omar, M., (2009), “Renaming Service Organizations for Growth”, Academy of Marketing 5th International Colloquium: Brand, Identity and Corporate Reputation, University of Cambridge, UK
Williams, R. L. and Omar, M., (2009), “Service Branding Higher Education Institutions”, Academy of Marketing, Annual Conference, Leeds Metropolitan University, Leeds, UK
Williams, R. L. and Omar, M., (2008), “Emerging Multinational Corporate Reputation Management: Haier in the U.S.”, Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, the Robert Gordon University, Aberdeen, Scotland
Porter, M., Omar, M., and Williams, R. L., (2008), “Marketing to the Bottom of the Pyramid – Opportunities in Emerging Markets”, ESCP-EAP 7th International Congress, Marketing Trends, Universita Ca Foscari Venezia, Venice
Omar, M. and Williams, R.L., (2005), “Managing and Maintaining Corporate Reputation and Brand Identity”, Academy of Marketing, Critical Issues in Brand Management Colloquium, University of Birmingham, Birmingham Business School, Birmingham, United Kingdom
Williams, R., and Omar, M. (2014) "Applying Brand Management to Higher Education through the use of the Brand Flux Model(tm) - The Case of Arcadia University", Journal of Marketing for Higher Education,
Williams, R. and Omar, M. (2014) "Editorial, Special Issue on Branding in Higher Education:, Journal of Marketing of Higher Education
Williams, H., Williams, R. and Omar, M. (2014) "Gastro-Tourism as Destination Branding in Emerging Markets", International Journal of Leisure and Tourism Management, Vol. 4, No. 1, 2014
Omar, M., Osei, C., Williams, R., and Williams, H. (2013), “Product Brand Strategies: The Product as a Point of Value”, Chapter 6 in Gbadamosi, A., Bathgate, I. and Nwankwo, S. (editors) “Principles of Marketing: A Value-based Approach”, Palgrave Macmillian, http://us.macmillan.com/principlesofmarketing/AyantunjiGbadamosi
Williams, R. and Omar, M. (2013) “Utilizing the VFBOP model for entry into Emerging Markets”, Transnational Marketing Journal, Volume 1, No. 1, pp.75-92
Williams, H., Williams, R., and Omar, M. (forthcoming 2013) “Gastro-Tourism as Destination Branding in Emerging Markets”, International Journal of Leisure and Tourism Management
Tijandra, N., Omar, M., Williams, R., and Ensor, J. (2013), "Runway logic: "Y" Generation Y prefers fashion brand", Transnational Marketing Journal, Volume 1, No. 1, pp.114-130
Williams, H, Williams, R., and Omar, M (forthcoming 2014) “Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry” Transnational Marketing Journal, Vol. 2, 2014
Williams, R., Omar, M. and Williams, H., (2013), “The Marketing Impact of the Principles of Renaming within a Higher Education Service Organization”, (AMA Winter Educator’s Conference)
Williams, R., and Omar, M., (2013), “Applying Brand Management to Higher Education through the use of the Brand Flux™ Model – The Case of Arcadia University”, (AMA Winter Educator’s Conference)
Williams, R., Williams, H., and Omar, M. (2012) “Gastro-Tourism as Destination Branding in Emerging Markets”, (submitted to International Journal of Leisure and Tourism Marketing)
Williams, R., Omar, M. and Rajadhyaksha, U., (2012), “The Value Flame at the Base of the Pyramid (VFBOP); Identifying and creating a valuable market”, Chapter 13 in Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, in Advances in International Marketing, Volume 23, 267-27 http://www.emeraldinsight.com/books.htm?issn=1474-7979&volume=23
Williams, R., Osei, C. and Omar, M., (2012), “Higher Education Institution Branding as a component of Country Branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology”, Journal of Marketing for Higher Education, Vol. 22, No.1, pp.71-81 http://www.tandfonline.com/doi/abs/10.1080/08841241.2012.705795
Williams, R., Omar, M. and Ensor, J. (2011), “Sourcing and Selling: The Value Flame at the Base of the Pyramid”, Marketing Intelligence & Planning, Vol. 29, No.3, pp. 233-246 http://www.emeraldinsight.com/fwd.htm?id=aob&ini=aob&doi=10.1108/02634501111129220
Lewrick, M., Omar, M., and Williams, R. (2011), "Market Orientation and Innovators’ Success: an exploration of the influence of customer and competitor orientation", Journal of Technology Management & Innovation. Vol.6 Iss.3, pp. 48-61
http://www.scielo.cl/scielo.php?pid=S0718-27242011000300004&script=sci_arttext
Lewrick, M., Omar, M., Williams, R., (2010), “Management of Innovations in Growth SMEs”, Chapter 13 in Nwankwo, S. and Gbadamosi, T. (editors) “Entrepreneurship Marketing: Principles and Practice of SME Marketing”, Routledge, London. ISBN 978-0-203-83864-8
http://www.routledge.com/books/details/9780415573764/
Hamann, D., Williams, R. and Omar, M. (2007) “Branding Strategy and Consumer High-Technology Product” The Journal of Product & Brand Management, Winter/Spring, Vol. 16, (2) pp. 98 – 111. Emerald Literati Network, 2008 Awards for Excellence, Best paper of the year http://www.emeraldinsight.com/journals.htm?articleid=1602865&show=abstract
Omar, M., and Williams, R., (2006) “Managing and Maintaining Corporate Reputation and Brand Identity: Haier Group Logo”, Journal of Brand Management, April-June 2006 Vol. 13, 4/5, pp.268-275.
EDITING and REVIEWING
Associate Editor for Special Issue of the Journal of Marketing for Higher Education, “Branding in Higher Education Institutions”, 2014
Editorial Review Board – Transnational Marketing Journal (2012 – present)
SELECTED CONFERENCE PRESENTATIONS and PROCEEDINGS (Refereed)
Williams, R. and Omar, M. (2012), The Brand Flux Model – The impact of Disruption on the Organization Brand”,
Awarded Best Paper in Track – Brand, Identity, and Corporate Reputation, Academy of Marketing Annual Conference, University of Southampton, UK
Williams, R., Osei, C., and Omar, M. (2012), “Renaming a Higher Education Institution in Africa: A Rebranding catalyst for the technological development of a country”, Academy of Marketing Annual Conference, University of Southampton, UK
Williams, R., Omar, M., and Lewrick, M., (2012), “Capabilities and influencing factors for Innovation Management success as companies grow”, Academy of Marketing Annual Conference, University of Southampton, UK
Williams, R. L. and Omar, M., (2010), "Radical Renaming of a Service Organization Corporate Brand: Transforming an Institution of Higher Education", Academy of Marketing Annual Conference, Coventry University Business School, Coventry, UK
Williams, R. L. and Omar, M., (2009), “Renaming Service Organizations for Growth”, Academy of Marketing 5th International Colloquium: Brand, Identity and Corporate Reputation, University of Cambridge, UK
Williams, R. L. and Omar, M., (2009), “Service Branding Higher Education Institutions”, Academy of Marketing, Annual Conference, Leeds Metropolitan University, Leeds, UK
Williams, R. L. and Omar, M., (2008), “Emerging Multinational Corporate Reputation Management: Haier in the U.S.”, Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, the Robert Gordon University, Aberdeen, Scotland
Porter, M., Omar, M., and Williams, R. L., (2008), “Marketing to the Bottom of the Pyramid – Opportunities in Emerging Markets”, ESCP-EAP 7th International Congress, Marketing Trends, Universita Ca Foscari Venezia, Venice
Omar, M. and Williams, R.L., (2005), “Managing and Maintaining Corporate Reputation and Brand Identity”, Academy of Marketing, Critical Issues in Brand Management Colloquium, University of Birmingham, Birmingham Business School, Birmingham, United Kingdom